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1 – 10 of 15Lanying Du, Jundong Hou and Yupeng Huang
This study aims to examine why cause‐related marketing (CRM) can develop, and how can the social system and enterprise link with nonprofit organization (NPO) to form a closed path…
Abstract
Purpose
This study aims to examine why cause‐related marketing (CRM) can develop, and how can the social system and enterprise link with nonprofit organization (NPO) to form a closed path to prompt the maximization for three parties' benefits, in order to provide a general framework to explore the mechanisms of power and action for CRM.
Design/methodology/approach
The logic deduction approach was used for an overview and conceptual paper based on research experience.
Findings
The paper stresses CRM should be a good marriage between a nonprofit and its sponsorship firm both organizations stand to benefit. Its mechanism of power is the result of the combined effect by the enterprise's push, NPO's pull and social system's supervision, and mechanism of action is under the social system's supervision, enterprise linked with NPO to form a closed path.
Research limitations/implications
A major weakness is that the influences of CRM on the enterprise and the NPO are only explained qualitatively, there are short of some data to test the validity of theories above. Further, investigation into this construct in the context of CRM would be helpful in understanding what are the role and the impact of CRM on firm and NPO in this domain. The main implication is that, this study presents an example and direction of how the enterprise, NPO, and social system are able to maximize their economic and social benefits.
Originality/value
This study contributes to examine the inter mechanisms of CRM from the perspectives of enterprise and NPO. The findings of this study are useful to and provide managerial implications for administrators of enterprise, NPO and social system aiming to make optimal decisions under the dual driven of institutional rationality and economic rationality.
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The application of artificial intelligence chatbots is an emerging trend in educational technology studies for its multi-faceted advantages. However, the existing studies rarely…
Abstract
Purpose
The application of artificial intelligence chatbots is an emerging trend in educational technology studies for its multi-faceted advantages. However, the existing studies rarely take a perspective of educational technology application to evaluate the application of chatbots to educational contexts. This study aims to bridge the research gap by taking an educational perspective to review the existing literature on artificial intelligence chatbots.
Design/methodology/approach
This study combines bibliometric analysis and citation network analysis: a bibliometric analysis through visualization of keyword, authors, organizations and countries and a citation network analysis based on literature clustering.
Findings
Educational applications of chatbots are still rising in post-COVID-19 learning environments. Popular research issues on this topic include technological advancements, students’ perception of chatbots and effectiveness of chatbots in different educational contexts. Originating from similar technological and theoretical foundations, chatbots are primarily applied to language education, educational services (such as information counseling and automated grading), health-care education and medical training. Diversifying application contexts demonstrate specific purposes for using chatbots in education but are confronted with some common challenges. Multi-faceted factors can influence the effectiveness and acceptance of chatbots in education. This study provides an extended framework to facilitate extending artificial intelligence chatbot applications in education.
Research limitations/implications
The authors have to acknowledge that this study is subjected to some limitations. First, the literature search was based on the core collection on Web of Science, which did not include some existing studies. Second, this bibliometric analysis only included studies published in English. Third, due to the limitation in technological expertise, the authors could not comprehensively interpret the implications of some studies reporting technological advancements. However, this study intended to establish its research significance by summarizing and evaluating the effectiveness of artificial intelligence chatbots from an educational perspective.
Originality/value
This study identifies the publication trends of artificial intelligence chatbots in educational contexts. It bridges the research gap caused by previous neglection of treating educational contexts as an interconnected whole which can demonstrate its characteristics. It identifies the major application contexts of artificial intelligence chatbots in education and encouraged further extending of applications. It also proposes an extended framework to consider that covers three critical components of technological integration in education when future researchers and instructors apply artificial intelligence chatbots to new educational contexts.
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Yupeng Mou, Yixuan Gong and Zhihua Ding
Artificial intelligence (AI) is experiencing growth and prosperity worldwide because of its convenience and other benefits. However, AI faces challenges related to consumer…
Abstract
Purpose
Artificial intelligence (AI) is experiencing growth and prosperity worldwide because of its convenience and other benefits. However, AI faces challenges related to consumer resistance. Thus, drawing on the user resistance theory, this study explores factors that influence consumers’ resistance to AI and suggests ways to mitigate this negative influence.
Design/methodology/approach
This study tested four hypotheses across four studies by conducting lab experiments. Study 1 used a questionnaire to verify the hypothesis that AI’s “substitute” image leads to consumer resistance to AI; Study 2 focused on the role of perceived threat as an underlying driver of resistance to AI. Studies 3–4 provided process evidence by the way of a measured moderator, testing whether AI with servant communication style and literal language style is resisted less.
Findings
This study showed that AI’s “substitute” image increased users' resistance to AI. This occurs because the substitute image increases consumers’ perceived threat. The study also found that using servant communication and literal language styles in the interaction between AI and consumers can mitigate the negative effects of AI-substituted images.
Originality/value
This study reveals the mechanism of action between AI image and consumers’ resistance and sheds light on how to choose appropriate image and expression styles for AI products, which is important for lowering consumer resistance to AI.
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Yupeng Mou, Tianjie Xu and Yanghong Hu
Artificial intelligence (AI) has a large number of applications at the industry and user levels. However, AI's uniqueness neglect is becoming an obstacle in the further…
Abstract
Purpose
Artificial intelligence (AI) has a large number of applications at the industry and user levels. However, AI's uniqueness neglect is becoming an obstacle in the further application of AI. Based on the theory of innovation resistance, this paper aims to explore the effect of AI's uniqueness neglect on consumer resistance to AI.
Design/methodology/approach
The authors tested four hypothesis across four studies by conducting lab experiments. Study 1 used a questionnaire to verify the hypothesis that AI's uniqueness neglect leads to consumer resistance to AI; Studies 2 focused on the role of human–AI interaction trust as an underlying driver of resistance to medical AI. Study 3–4 provided process evidence by way of a measured moderator, testing whether participants with a greater sense of non-verbal human–AI communication are more reluctant to have consumer resistance to AI.
Findings
The authors found that AI's uniqueness neglect increased users' resistance to AI. This occurs because the uniqueness neglect of AI hinders the formation of interaction trust between users and AI. The study also found that increasing the gaze behavior of AI and increasing the physical distance in the interaction can alleviate the effect of AI's uniqueness neglect on consumer resistance to AI.
Originality/value
This paper explored the effect of AI's uniqueness neglect on consumer resistance to AI and uncovered human–AI interaction trust as a mediator for this effect and gaze behavior and physical distance as moderators for this effect.
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With the upgrade of natural language interaction technology, the simulation extension of intelligent voice assistants (IVAs) and the uncertainty of products and services have…
Abstract
Purpose
With the upgrade of natural language interaction technology, the simulation extension of intelligent voice assistants (IVAs) and the uncertainty of products and services have received more and more attention. However, most of the existing research focuses on investigating the application of theories to explain consumer behavior related to intention to use and adopt IVAs, while ignoring the impact of its privacy issues on consumer resistance. This article especially examines the negative impact of artificial intelligence-based IVAs’ privacy concerns on consumer resistance, and studies the mediating effect of perceived creepiness in the context of privacy cynicism and privacy paradox and the moderating effect of anthropomorphized roles of IVAs and perceived corporate social responsibility (CSR) of IVAs’ companies. The demographic variables are also included.
Design/methodology/approach
Based on the theory of human–computer interaction (HCI), this study addresses the consumer privacy concerns of IVAs, builds a model of the influence mechanism on consumer resistance, and then verifies the mediating effect of perceived creepiness and the moderating effect of anthropomorphized roles of IVAs and perceived CSR of IVAs companies. This research explores underlying mechanism with three experiments.
Findings
It turns out that consumers’ privacy concerns are related to their resistance to IVAs through perceived creepiness. The servant (vs. partner) anthropomorphized role of IVAs is likely to induce more privacy concerns and in turn higher resistance. At the same time, when the company’s CSR is perceived high, the impact of the concerns of IVAs’ privacy issues on consumer resistance will be weakened, and the intermediary mechanism of perceiving creepiness in HCI and anthropomorphism of new technology are further explained and verified. The differences between different age and gender are also revealed in the study.
Originality/value
The research conclusions have strategic reference significance for enterprises to build the design framework of IVAs and formulate the response strategy of IVAs’ privacy concerns. And it offers implications for researchers and closes the research gap of IVAs from the perspective of innovation resistance.
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Zhenyu Ma, Yupeng Zhang, Xuguang An, Jing Zhang, Qingquan Kong, Hui Wang, Weitang Yao and Qingyuan Wang
The purpose of this study is to investigate the effect of nano ZrC particles on the mechanical and electrochemical corrosion properties of FeCrAl alloys, providing a beneficial…
Abstract
Purpose
The purpose of this study is to investigate the effect of nano ZrC particles on the mechanical and electrochemical corrosion properties of FeCrAl alloys, providing a beneficial reference basis for the development of high-performance carbide reinforced FeCrAl alloys with good mechanical and corrosion properties in the future.
Design/methodology/approach
Nano ZrC reinforced FeCrAl alloys were prepared by mechanical alloying and spark plasma sintering. Phases composition, tensile fractography, corrosion morphology and chemical composition of nano ZrC reinforced FeCrAl alloys were analyzed by X-ray diffraction, scanning electron microscopy and energy dispersive X-ray spectroscopy, respectively. Microhardness and tensile properties of nano ZrC reinforced FeCrAl alloys were investigated by mechanical testing machine and Vickers hardness tester. Electrochemical corrosion properties of nano ZrC reinforced FeCrAl alloys were investigated by electrochemical workstation in 3.5 wt.% NaCl solution.
Findings
The results showed that addition of nano ZrC can effectively improve the mechanical and corrosion properties. However, excessive nano ZrC could decrease the mechanical properties and reduce the corrosion resistance. In all the FeCrAl alloys, FeCrAl–0.6 wt.% ZrC alloy exhibits the optimum mechanical properties with an ultimate tensile strength, elongation and hardness of 990.7 MPa, 24.1% and 335.8 HV1, respectively, and FeCrAl–0.2 wt.% ZrC alloy has a lower corrosion potential (−0.179 V) and corrosion current density (2.099 µA/cm2) and larger pitting potential (0.497 V) than other FeCrAl–ZrC alloys, showing a better corrosion resistance.
Originality/value
Adding proper nano ZrC particles can effectively improve the mechanical and corrosion properties, while the excessive nano ZrC is harmful to the mechanical and corrosion properties of FeCrAl alloys, which provides an instruction to develop high-performance FeCrAl cladding materials.
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Bianca Kramer and Jeroen Bosman
In academia, assessment is often narrow in its focus on research productivity, its application of a limited number of standardised metrics and its summative approach aimed at…
Abstract
In academia, assessment is often narrow in its focus on research productivity, its application of a limited number of standardised metrics and its summative approach aimed at selection. This approach, corresponding to an exclusive, subject-oriented concept of talent management, can be thought of as at odds with a broader view of the role of academic institutions as accelerating and improving science and scholarship and its societal impact. In recent years, open science practices as well as research integrity issues have increased awareness of the need for a more inclusive approach to assessment and talent management in academia, broadening assessment to reward the full spectrum of academic activities and, within that spectrum, deepening assessment by critically reflecting on the processes and indicators involved (both qualitative and quantitative). In terms of talent management, this would mean a move from research-focused assessment to assessment including all academic activities (including education, professional performance and leadership), a shift from focus on the individual to a focus on collaboration in teams (recognising contributions of both academic and support staff), increased attention for formative assessment and greater agency for those being evaluated, as well as around the data, tools and platforms used in assessment. Together, this represents a more inclusive, subject-oriented approach to talent management. Implementation of such changes requires involvement from university management, human resource management and academic and support staff at all career levels, and universities would benefit from participation in mutual learning initiatives currently taking shape in various regions of the world.
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Fuli Zhou, Panpan Ma, Yandong He, Saurabh Pratap, Peng Yu and Biyu Yang
With an increasingly fierce competition of the shipbuilding industry, advanced technologies and excellent management philosophies in the manufacturing industry are gradually…
Abstract
Purpose
With an increasingly fierce competition of the shipbuilding industry, advanced technologies and excellent management philosophies in the manufacturing industry are gradually introduced to domestic shipyards. The purpose of this study is to promote the lean management of Chinese ship outfitting plants by lean production strategy.
Design/methodology/approach
To promote the lean implementation of Chinese shipyards, the lean practice of ship-pipe part production is highlighted by lot-sizing optimization and strategic CONWIP (constant work-in-process) control. A nonlinear programming model is formulated to minimize the total cost of ship-pipe part manufacturing and the particle swarm optimization (PSO)-based algorithm is designed to resolve the established model. Besides, the pull-from-the-bottleneck (PFB) strategy is used to control ship-pipe part production, verified by Simulink simulation.
Findings
Results show that the proposed lean strategy of the programming model and strategic PFB control could assist Chinese ship outfitting plants to leverage competitive advantage by waste reduction and lean achievement. Specifically, the PFB double-loop control strategy shows better performance when there is high productivity and the PFB single-loop control outperforms at lower productivity scenarios.
Practical implications
To verify the effectiveness of the proposed lean strategy, a case study is performed to validate the formulated model. Also, simulation experiments realized by FlexSim software are conducted to testify results obtained by the constructed programming model.
Originality/value
Lean production management practice of the shipyard building industry is performed by the proposed lean production strategy through lot-sizing optimization and strategic PFB control in terms of ship-pipe part manufacturing.
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Peizhen Jin, Hongyi Wu, Desheng Yin and Yupeng Zhang
Based on the perspective of technology supply chain, this study explores the effect of macroeconomic uncertainty regarding the spatiotemporal evolution of urban innovation…
Abstract
Purpose
Based on the perspective of technology supply chain, this study explores the effect of macroeconomic uncertainty regarding the spatiotemporal evolution of urban innovation networks to establish causality.
Design/methodology/approach
It collects patent trading data for 283 cities in China (2005–2017) and employs the spatial econometric model to investigate the causal relationship.
Findings
The regional transfer of advanced technology in China is rising sharply, and the innovation network based on patent trading is typically high-density, multi-direction and wide-spreading. Further, macroeconomic uncertainty has a negative effect on the scale of innovation flows and the absorptive capacity in eastern cities. However, it has no significant impact on the innovation network characteristics in developed cities. In contrast, macroeconomic uncertainty is detrimental for the absorptive capacity and node importance in inland and undeveloped cities.
Practical implications
As macroeconomic uncertainty increases, it is important to improve the quality of the urban innovation network with a better understanding of heterogeneity to promote further suitability innovation at the region-level.
Originality/value
This study highlights a clear and distinctive view that macroeconomic uncertainty not only directly affects the evolution of the urban innovation network but also indirectly affects the characteristics of other city nodes via the spatial spillover mechanism.
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